September - October Tours
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Careers

Hiring: Senior Marketing Manager

Interested? Apply for this position here.

POSITION SUMMARY:

The Senior Marketing Manager provides leadership in adopting best-in-class practices across all digital initiatives and platforms (branded websites, e-commerce, email, SEO, SEM, PPC, blogs, social media platforms).   Accountable for results, this role manages a team, contributes in strategy development, creative briefs, technology, analytics, content, and vendor management.

SPECIFIC AREAS OF RESPONSIBILITY INCLUDE:

  • Accountable for digital budget development and management (SEO, SEM, digital promotions, website optimization, email, and social media initiatives)
  • Manage digital marketing team and collaborate with other marketing stakeholders (Analytics & Insight team and VBT & Country Walkers brand leaders) to drive results
  • Leverage Google Analytics and other tools to improve KPIs, digital advertising and user experience to meet business goals
  • Leverage email as a strategic CRM initiative to drive customer engagement, improve conversion, conduct online research and build brand affinity
  • Supervise website content management, UX, technology development, promotion alignment, process optimization, system integration and data integrity
  • Manage vendor/partner relationships and investments

QUALIFICATIONS:

  • 8+ years of experience in marketing
  • BA/BS in marketing, communications or related field
  • Significant staff and project management experience is required
  • Deep knowledge of GA, SEO, SEM, CRM and digital advertising
  • Strong PC skills, including standard office productivity tools (MS Office)
  • Experience with web content management systems such as WordPress
  • Demonstrated ability to create and manage marketing automation programs
  • Creative, “out of the box” mentality, but also analytically-minded
  • Strong communication skills (verbal and written, including presentation skills)

WORKING CONDITIONS:

Duties and responsibilities are generally performed in an office environment with a regular work schedule. Physical demands generally include frequent reaching and grasping, light to moderate lifting (10-20 lbs.), and light to moderate carrying. Mobility demands generally include continuous sitting and occasional standing. Sensory demands generally include keyboarding, computer terminal, and telephone

Hiring: Digital Media Analyst

Interested? Apply for this position here. 

POSITION SUMMARY:

The Digital Media Analyst provides digital media campaign insights, optimizations and reporting related to media objectives in support of third-party vendors and internal team members across multiple brands.  This role is the primary media analytics point of contact for entire marketing team.

SPECIFIC AREAS OF RESPONSIBILITY INCLUDE:

  • Collaborate with team leadership to develop KPIs and measurement plans for all media campaigns utilizing Google Analytics
  • Work closely with Brand Managers, Media, and Ad Trafficking to ensure campaign-tracking mechanisms are put into place and data collection is functioning correctly
  • Produce regular and ad hoc campaign reports, drawing out insights and optimizations related to media objectives, clearly communicating results to internal & external stakeholders
  • Identify inconsistencies and gaps in data to ensure consistency and accuracy
  • Support all Marketing initiatives:
    • Day-to-day campaign management
    • Create in-depth campaign reporting and analysis
    • Ad creation and refinement
    • Conversion Rate Optimization
    • Multi-Channel campaign tracking
    • Recognize performance trends and implement enhancements and refinements accordingly

QUALIFICATIONS:

  • 1-2 years experience in marketing and media
  • BA/BS in marketing, communications or related field
  • Solid understanding and functionality in GA and digital advertising
  • Strong PC skills, including standard office productivity tools (MS Office)
  • Analytically-oriented
  • Strong communication skills (verbal and written, including presentation skills)

WORKING CONDITIONS:

Duties and responsibilities are generally performed in an office environment with a regular work schedule. Physical demands generally include frequent reaching and grasping, light to moderate lifting (10-20 lbs.), and light to moderate carrying. Mobility demands generally include continuous sitting and occasional standing. Sensory demands generally include keyboarding, computer terminal, and telephone

Hiring: Country Walkers guides

At Country Walkers we pride ourselves on our expert, local guides and recognize that an amazing guide makes an unforgettable trip! We welcome applications for new guides but ask that you first review the section below titled What we look for in a potential Guide. We receive hundreds of applications every year and will only consider those meeting the required criteria.

Guiding for Country Walkers:

Guides work on a freelance basis and are paid a daily wage. All tour-related expenses are covered by Country Walkers. Some guides may lead only 2-3 trips a year while others may guide 6-8 trips. Guides are NOT able to work full-time, year-round with us due to the limited number of departures we offer in each region.

What we look for in a potential guide:

  • Full guide licensing for your region.
  • Intimate knowledge about and expertise in your region whether it be natural history, art, architecture, food, wine, cultural and political history, geology, music, folklore, or local flora and fauna.
  • Residence in or near the region in which you guide.
  • English and local language fluency.

Other skills we look for include:

  • Superb people and customer service skills: outgoing, confident, and fun personality; being at ease when speaking to groups and being a spirited conversationalist.
  • Experience in handling multiple logistics.
  • Ability to communicate well with local vendors including hotels, restaurants, and transportation companies.
  • Passion for walking and the outdoors; physical fitness.
  • Ability to work and connect with a co-guide; including sharing a room on tour with a guide of the same gender.
  • In the United States and Canada, the ability to safely drive a 12-passenger van; clean driving record.
  • Ability to handle and manage a tour budget.
  • First aid skills and CPR certification.
  • Well-rounded life experience.
  • Prior guiding is strongly recommended but not required.

When and how to apply

We recruit and schedule guides on a year-round basis, however, most of the scheduling is confirmed during the late fall or early winter for the following year.

APPLY ONLINE

Thank you for your interest in guiding for Country Walkers!

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